How do you evolve a beloved, 130-year-old beverage brand and packaging Family for the modern world? You start by studying its history. Theiconic elements that people know and love, workdwide. The main design challenge was for the brand and packaging system to be refreshed in a current manner, while respecting a longstanding legacy. Our brand team reviewed hundreds of archival brand specimens, advertising, and packaging to inlorm the new work, to land a seamless transition between the past and the future.